Ingredients for Success of Five Guys Burgers and Fries Essay

Determine how Five Guys’ philosophy sets it apart from other fast-food chains. In my opinion what makes Five Guys’ Burgers and Fries different from other fast food chains are the following characteristics: a) Quality: Ingredients such as meat which cannot be frozen, bread which has to be made at least the night before and potatoes produced in locations that allow them to keep their richest nutrients, do not come cheap. But, the fact that Five Guys’ Burgers and Fries decided to make their food only out of fresh products, regardless of the cost, indicates that their target market is people who care about taste, which is why Jerry Murrell focus on â€Å"NO cut corners, but the best is priceless†. (Welch. 2010) b) Options: The customers have the opportunity to customize their burgers to their preferences, choosing from seventeen toppings without extra charge. This is also an example of a new strategy used to capture higher market share in the industry, in which companies are force to come up with, constantly, due to the intensive competitive characteristic of the fast food industry. (Hussein, Et all. 2011) c) Dedication: At Five Guys they take their time to prepare everyone’s meals according to their particular preferences even though it demands extra time and dedication. It is this dedication and time what separates them from common fast food chains where time is measured and food is already prepared or frozen, thereby losing its original flavor. (Burke, Monte. 2012) d) Their type of Marketing: Based on what Jerry Murrell said about treating the customer right and he will sell for you. (Campbell. 2011), I believe that the Five Guys’ Burgers and Fries focus their marketing on customer service and the word of mouth. While others expend a lot of money in marketing, they take certain amount of money and encourage their employee s to earn it by successfully complying with the company’s standards of customer’s satisfaction. (Welch. 2010) Analyze the Original Values for the Start-up company and how it remains strong today. The Values of Five Guys’ Burgers and Fries for start-up were: a) Make good food with good Ingredients: Michael Murray (Manager of Five Guys’ Burgers and Fries at Mabry Village location) said â€Å"We are not a fast food restaurant we are a casual dining place where we offer 100% fresh food, we have no freezers†. (Odish. 2012). They consider their food good because by working with fresh ingredients they can keep the original flavor and its value. (Heffern. 2002). Things like frying their potatoes with peanut oil as a way to reduce cholesterol and control the consumption of fat, is a considerable way to differentiate them from the fast food industry. As it is described in the vol. 8 of SJ Magazine, the fries are hand-cut; the potatoes sticks keep their skin and are soaked in water then partially cooked and sunk into hot peanut oil in order to get the golden brown color. They then come up crispy, creamy, sweet and are seasoned with salt or Cajun spice mix and shaken in a cup that is placed in a paper bag. (Palermo.2007) About the meat, this magazine also mentions that it is different because it is crunchy at the edges and tender inside (SJ Magazine, 2008, Vol. 8) which happens because the meat is prepared from fresh ground beef, not frozen. Also, the bread is made every day from the same bakery and distributed to the closest stores. The owner of one of these bakeries was once an employee of the Five Guys’ Burgers and Fries until the Murrell family made him part of their business. Taking this into account, the bread will have the same quality for every store. (Sailors. 2011) a) Family oriented business type: The Five Guys’ Burgers and Fries treat their employees with respect and also encourage them to keep the values of the business by expending 1.5% of their revenues in bonuses for their best employees instead of expending 3% on marketi ng. Michael Murray also said: â€Å"They come and visit us, they know who we are†. (Odish. 2012). Furthermore, in my opinion, the fact that the Murrell family keeps the control of the franchises by making the rules the same for everyone has busted their success. Wherever you go, you will find the same quality of food and the same flavor. The aim to make franchising work on their terms. (Rosenwald. 2006). Janie Muller explains the way her family sees and manages their business when she said: â€Å"We are a family and we have gone in this journey together†. (Rosenwald. 2006). Jerry Murrell also explains that it is important to have the employees feel a sense of ownership and accountability (Wiley Plus, 2012). This behavior toward the employees is also a good strategy because when the employees feel that they are treated like partners, they act with consideration and respect for the business and the one those who have given them the opportunity. a) Quality and Care: Overall, these qualities have made of The Five Guys’ Burgers and Fries special and different from others in the fast food chain. â€Å"Whoever cares for its customers received appreciation in return† Murrell said (Welch.2010). Encouraging their employees to keep their stations clean, auditing them twice a week from two different third parties, guarantees that the employees will comply with their duties not only for responsibility but also for bonuses. Enumerate three factors that contributed to Five Guys’ Burgers and Fries success in such a short time and what effect, if any, external markets had on these factors. Rogers (1995) refers to innovation as a new idea by someone and diffusion as a process through which an innovated idea is delivered, however Schumpeter, (1939); Tidd, Besant, and Pavitt, (1997) explain that Innovation is a process that includes the creation of a new idea into a product or process that is marketable. (Hussein, et all. 2011). The three factors that have contributed to their success in a short time would be: a) No extra charge for the toppings, 3 refills for their 24 oz. drinks, Customers get to eat peanuts while they wait for their meal to be done. (No cut corners). (Sailors .2011) b) High performance in customer service which produces good word of mouth and eliminates the need for marketing. (All of the money goes into the food). (Wiley Plus) c) Fresh food for the consumer and incentive for their employees to maintain a good customer service standard. (Quality). Five Guys has perfected the art of the burger, by keeping its beef fresh [never frozen] and cooking your meal while you wait. (Palermo.2008).This is the way many people picture the Five Guys and their business. How external market has influence on the Five Guys success would be the differentiation between the types of products the rest of the market provide (fast food chains), and the way Five Guys does it. â€Å"We carry the burger alternative to fast food† said Todd Stalling. (Michael Rosenwald. 2006). Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices. The fast food industry is everyday more competitive due to a large number of fast food chains joining the market and expanding with new ideas. That is why information, ethic, and quality, are important issues. However, some studies have demonstrated that in certain regions some of these issues are more important than others. For example, in Malaysia the information of the product can influence on the consumer’s preferences and therefore, on their shopping behavior, so packaging, for Malaysians, is very important rather than innovation or advertisement. (Hossein; et all. 2011). This competition in the fast food industry has forced companies to develop marketing strategies to approach and capture higher market share. (Hossein, Et All.2011). But, innovated ideas and products are still failing because they haven’t reach the right target or found the right channels of communication to get to the right customer. That is where certain companies like the Five Guys’ have successfully broken the schema of modern marketing buy focusing on the conventional word of mouth. To be able to choose the word of mouth as a marketing strategy, the company must be sure that its products and services have no equal comparisons with other companies, Five Guys’ show this confidence when they put out a board indicating that there is good fast food around the corner if you are in a hurry. (Liz Welch. 2012). The Five Guys’ Team basically believes that once you treat a person right, that person will do the marketing for you and that is why they also focus on putting all of the money in the food instead of dà ©cor or marketing. For example, they only use potatoes from Idaho, where they grow slowly and therefore, more solid. They also based their prices on the margins, the price is raised or lowered to reflect their costs. For instance if the tomatoes are scarce and the price is high they will raise the price of the burger instead of eliminating the tomatoes or minimizing the amount of it. (Welch.2010) As explained above, their ethic in keeping quality of their product is so strong that they even made sure that all of the franchises are regulated by the same policy of quality, before they sign a contract with any franchise buyer. The Business Plan is sell a really good, juicy burger on a fresh bun, make perfect French fries, and do not cut corners. (Sailors Jimmy. 2011) REFERENCES Burke, Monte. (2012). Five Guys Burgers: America’s Fasted Growing Restaurant Chain. Forbes Magazine. August 6, 2012. Retrieved on October 18th from http://www.forbes.com/forbes/2012/0806/restaurant-chefs-12-five-guys-jerry-murrell-all-in-the-family.html Campbell, Twyla. (2011). Five Guys’ Burgers and Fries: The American Invasion. It’s a Weird, wild, and wonderful Life. Retrieved October 20, 2012 from http://weirdwildandwonderful.blogspot.com/2011/02/five-guys-burgers-and-fries-american.html Five Guys Burgers and Fries: A recipe for Success. Economic Challenges Facing Contemporary Business. WileyPlus. Retrieved on October 15, 2012 from https://blackboard.strayer.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_168_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_77589_1%26url%3D Heffern, Rich.(2002). Dinners and Dining; Ethics; Food; Aesthetics.The Ethics of Eating. Vol. 38 p 13. Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Adoption and Diffusion of Innovations in Fast Food Industries. Australian Journal of Basic & Applied Sciences, 833, INSInet Publications. Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Market Value; Convenience Foods;Food Industry; Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications. Palermo, Jennifer. (2007-2008). For a Great Hamburger: â€Å"Five Guys† In Somers Point. SJ Magazine. 8th Annual Best Of SJ. July, 2008. Vol.8. Issue 7. Retrieved on October 16th, 2012 from http://www.jerseyshorejournal.com/index.php?option=com_content&task=blogsection&id=7&Itemid=53&limit=9&limitstart=45 Rosenwald, Michael. (2006). Five Guys, Taking a Bigger Bite.Washington Post. Staff Writer. Retrieved on October 15, 2012 From

Industry report Essay Example | Topics and Well Written Essays - 2500 words

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Why is it important to have a Masters Degree Essay

Why is it important to have a Masters Degree - Essay Example Bachelor Degree is basically the minimum qualification required for a profession whereas Masters Degree is essential for higher opportunities in career. This paper briefly analyses the importance of Masters Degree for one’s career development. In industry sector, Masters Degree is essential for the career development. For example, it is difficult for a person with a Bachelor of business administration degree to excel whereas a person with a Master of Business Administration may help him to achieve higher places in his organization. Some people use Master degree for a change of their profession. For example, a Bachelor in economics can opt for a Master in Business Administration if he/she decides to change their profession after the completion of their bachelor degree in economics. Master Degree provides the maturity in learning to the student. Most of the students up to their bachelor degree may not give much emphasize to their education. On the other hand, most of the Master Degree students avoid all other leisure activities and give more importance to their studies. In other words, most of the students become well matured during their Master Degree studies. For a teaching profession in universities and colleges, Masters Degree is essential since majority of the college or university students are studying either the Masters Degree courses, Graduate courses or undergraduate courses. It is impossible for a Bachelor Degree holder to teach a Master Degree student. Even for doctoral degree, it is better for a person to achieve Masters Degree first. In fact Masters Degree is the base for a Ph.D. In terms of course works, Masters Degree always provides the base of Ph.D. People often achieve Masters Degree during their early twenties during which they would be more matured compared to other stages of their student-hood. Masters Degree often gives the choice of specialization. Up to Master Degree level, students often study subjects on a

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Responsibilities of Personal Protection Officers - Assignment Example As a management representative, the personal protection officers decide and manage the type of people that their client is supposed to meet. In addition to managing the client, their major task is to carry out the enforcement and compliance duties through the use of firm but diplomatic skills that do not compromise the general standing of their client within the society (June, 2000).   Personal protection officers are also tasked with making legal judgments that must be in line with the security demands of their clients so that they are seen to be law-abiding citizens. An important responsibility of the personal protection officer is to gather intelligence with regard to the normal operations of the place that his client is likely to visit in order to take a timely action in case of potential danger or harm. This intelligence role by the personal protection manager also involves smoking out any behavior that may be assumed to be criminal in nature, extremist or act of espionage (Ju ne, 2000).  This ensures the absolute safety of the client, which is the core function of a personal protection officer. The rationale for having personal protection officers is informed by the increasing dire situation of the security of every one especially government officials and very important persons and the threats posed by criminals, terrorists and extremists (Nemeth, 2012). In the current world where acts of terrorism have escalated, personal protection officers have been called upon to offer additional security to deal with the sophisticated and complex nature of guaranteeing the security of the clients that they are attached to. Personal protection officers have also become increasingly relevant hence the need to have them as they continue to offer other services, which even though not directly related to security enhance the safety of an

Educational Change Assignment Example | Topics and Well Written Essays - 1250 words

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Freedom of Speech Essay Example | Topics and Well Written Essays - 500 words - 2

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Chilhoodhood obesity Essay Example | Topics and Well Written Essays - 750 words

Chilhoodhood obesity - Essay Example When it comes to â€Å"Raising Healthy Children† (Purcell 46) parents must educate themselves about childhood obesity. Information on proper nutrition is given to parents, in some cases, at their childs first doctor visit. Parents are often shown the food pyramid as a guideline for healthy eating, and regular exercise is also recommended. Parents should limit buying prepackaged food because of their high sodium and sugar content, but instead should give a variety of fruits, vegetables, and as part of their child’s daily diet to supplement an active lifestyle. Children should be encouraged to try several healthy foods at dinner. Limiting and/or eliminating fast food from a child’s diet will help decrease the amount of unhealthy fat and sodium that are going into a child’s body. Portion control is also important in maintaining a healthy diet. Reducing beverages with high concentrations of sugar (Clabaugh, Neuberger 34.3) is also necessary in preventing child hood diabetes. Eating unhealthy foods and not maintaining an active lifestyle can lead to childhood obesity that can manifest itself as a broad range of medical disorders in the future. Children learn mostly through observational learning. Parents must eat healthy and exercise and the children will follow. Parents can start by having available fresh fruit that can be eaten year-round and eat health snacks. Interactive activity with their children can also lead to a positive self-image as well as a healthy lifestyle. Parents can refer to studies like (The Lifestyle Behavior Checklist:Morawska and Joughin.36.4) to see if their adequately reducing their childs risk of childhood obesity. Since childhood obesity has increased at an alarming rate, physicians are asking, â€Å"Do parents recognize this health risk?† (Etelson, Donald, Patrick, Brand and Anushree Shirali 1362). Children are likely to develop bad eating habits because they are exposed to them as children.