Tuesday, January 28, 2020
Oli Analysis for Disney Into China Essay Example for Free
Oli Analysis for Disney Into China Essay Under the Berne Convention for the Protection of Literary and Artistic Works, the signatory states are required to provide copyright protection for a minimum term of the life of the author plus fifty years, but they are permitted to provide for a longer term of protection. (The United States did not become a Berne signatory until 1988, but had previously provided for the minimum copyright term the convention required in the Copyright Act of 1976. ) The Walt Disney Company created numerous classical animation images which all enjoy copyrights. In other words, Ownership advantage relating to the possession and exploitation of monopoly power,which undoubtedly created an entry barrier. B)resourceamp;capability Pixar Animation Studiosa subsidiary of The Walt Disney Company, is an American computer animation film studio based in California. The studio is best known for its CGI(Computer Graphics Interface)-animated feature films. Pixar has produced thirteen feature films, beginning with Toy Story (1995). It was followed by A Bugs Life (1998), Toy Story 2(1999), Monsters. Inc. 2001), FindingNemo (2003), The Incredibles (2004), Cars(2006), Ratatouille (2007), WALL-E(2008), Up (2009), Toy Story 3 (2010), Cars 2 (2011), and Brave (2012). Twelve of the films have received both critical and financial success. The sudio has earned 27 Academy Award,seven Golden Globe Awards, and eleven Grammy Awards,among many other awards and acknowledgments. In o ther words,ownership advantage relating to the possession of scarce,unique and sustainable resources and capabilities, which helped Disney to attain market power and cost advantage. One of the major risks of joint ventures is the probability of a partner stealing the other’s capabilities in order to later compete on its own. Nonetheless, Disney’s resources and capabilities are so rare and inimitable that this risk should not be reason enough for considering other options. In other words, technology risk is almost non-existent for Disney, since other companies might copy the rides, but they will never be able to copy the Disney experience, which is attributed to its resource;amp; capability. 2,The human resource is another key ownership advantage of Disney. ecruiting the right and instilling in them Disney culture an essential part of building a unified workforce. â€Å"we hire for attitude, not aptitude. †Disney recruits, selects, and trains everyone who works with the company in the same wayâ€â€whether cast members or third-party employees. Disney uses its unique corporate culture to unite all workers in a common goal: to help the gues t. Competencies of managers Disney cast members aren’t just hired for a job; they play a role in the â€Å"show. †Every aspect of the casting (hiring) process is a presentation of the Disney culture. In essence, Disney begins the training process even before a new cast member is hired. For example,the whimsy of the casting building is designed to ease the minds of anxious applicants, while communicating the rich Disney heritage. Early in the process, candidates can view a film depicting what it is like to work at Disney. The film also communicates conditions of employment. After viewing it, a small percentage of candidates self-select out of the process. This is a good thing, since those candidates might not be â€Å"right fit†for the cultureâ€â€and Disney might not be right-fit for them. This process not only saves time and money, but it leaves the applicants feeling good about themselves and Disney company. During the interview process, casting professionals will base the hiring decision on work experience, personality and educational background. By the time they go through their interview, candidates will have a basic picture of the Disney’s culture and expectations. Disney shows their employees how their efforts affect the overall resident experienceâ€â€even if they don’t interact with residents directly. When the staff sees the big picture, they also see how vital their roles are in the business. Teaching employees how they fit into Disney’s overall operation and demonstrating how their role contributes to Disney facility’s overarching goal breeds unity and solidifies the corporate culture. At Walt Disney World ® Resort alone, there are over 2,000 job classifications, but everyone understands the goal and operates on the same page. Disney trains every cast member in the same way, no matter what job, and goes to great lengths to ensure that cast members understand the company’s heritage and purpose. This helps them feel connected to the company, and to their jobs. Disney has a Center for Excellence which is geared to help cast members succeed in their role of delivering exceptional quality service. In addition, Centers for Excellence serve as local learning sites that offer a variety of technical, job skill, and interpersonal training courses which cast members can take online free of charge. The end result is a team of cast members that is equally skilled and guest-focused. Training is reinforced through ongoing efforts, such as mentoring, continuing education, and leadership training, contributing greatly to a culture of excellence. Location advantage As global as possible,as local as necessary. First,In the case of Disney, it is a horizontal FDI, thus it may be profitable for Disney to be close to their consumers. The reasons are as follows: – the existence of trade barriers in the form of tariff quotas, transport costs etc. – on-site provision of the services is an inherent part of the Disney’ business (e. g. recreation facilities) Second, production costs is lower in Hong Kong, the reasons are as follows: – lower wages in developing countries(In Hong Kong Disneyland case, there is cheap labor force flow from Eastern coastal provinces) – better infrastructure and close ties to external input suppliers from mainland China. Third, demand related variables (market potential) China has the world’s largest population and one of the fastest growing economies, which makes it an extremely attractive market for Disney. Disney’s animated characters are popular throughout the country; Mickey Mouse Magazine is the number one children’s magazine in China. According to the statistic in Chinese government, The population under 15 years old child is around 221,640,000 in 2011, which means there is a large market potential in China. (In 2005, it’s a major milestone in their approach to China, with the successful grand opening of Hong Kong Disneyland. This phenomenal new theme park introduces Disney to a broad new audience. ) In theory Disney should be capable of running the park by itself, but the power and influence of the Chinese government is so high that a joint venture seems to be the less risky option . Asia is a complicated market and it usually pays to not only have the government on your side, but to have it as a major investor. It also benefits the venture to have a local partner with deep knowledge of traditions and customs. Thus, from an institutional and cultural point of view the selection of a joint venture was justified. Internalization advantage For Disney, In-house production is more profitable than outsourcing, licensing, etc. The reasons are as follows: – Contractual imperfections induce Disney to exploit its ownership advantage internally rather than licensing its product/process to a third party. To capture coordinating
Monday, January 20, 2020
Faulkners Light in August - Hightowers Epiphany Essay -- Light Augus
 Light in August - Hightower's Epiphany         Most criticism concerning Faulkner's novel, Light in August, usually considers the character of Joe Christmas. Christmas certainly deserves the attention paid to him, but too often this attention obscures other noteworthy elements of the complex novel. Often lost in the shuffle is another character, the Reverend Gail Hightower, who deserves greater scrutiny. A closer examination of Hightower reveals Faulkner's deep concern for the South and the collective suffering of its people. Hightower, through his own personal epiphany, transcends the curse under which the South has suffered for so long.  Of course, the central character of Joe Christmas has dominated criticism of the novel, primarily because he represents the problematic and touchy issue of racism. Those who wish to prove that Faulkner either was or was not a racist often turn to Christmas--who is abandonded as a baby outside an orphanage and found on Christmas day (hence his name); called a "nigger bastard" (LIA 135) by the dietitian at the orphanage when he catches her with a young doctor; and ever after suspects that he might possess some Negro blood. All this prompts many readers to see in Christmas a symbol of racial tensions and conflict. For instance, in his italicized amendments to the excerpt from the novel he used for The Portable Faulkner, Malcolm Cowley refers to the character as "Joe Christmas, the mulatto" (51). Unfortunately, such readings assume facts not in evidence. Cowley's additions do more than provide a necessary context; they resolve a question about which Faulkner was definitely non-committal. He said of Christmas' background, or lack of one: I think that was his tragedy--he ... ... Douglas Day. New York: Vintage, 1973. ------. Light in August. 1932. New York: Vintage, 1987. ------. The Unvanquished. 1938. New York: Vintage, 1959. Gwynn, Frederick L., and Joseph Blotner, eds. Faulkner in the University. Charlottesville: University of        Virginia Press, 1995. King, Richard B. A Southern Renaissance: The Cultural Awakening of the American South, 1930-1955.          NewYork: Oxford University Press, 1980. Longley, John L., Jr. "Joe Christmas: The Hero in the Modern World." Faulkner: A Collection of Critical        Essays. Ed. Robert Penn Warren. Englewood Cliffs: Prentice-Hall, 1966: 163-174. Runyan, Harry. A Faulkner Glossary. New York: Citadel, 1964. Snead, James. Figures of Division. New York: Methuen, 1986. Taylor, Walter. Faulkner's Search for a South. Urbana: University of Illinois Press, 1983.  Faulkner's Light in August - Hightower's Epiphany Essay -- Light Augus  Light in August - Hightower's Epiphany         Most criticism concerning Faulkner's novel, Light in August, usually considers the character of Joe Christmas. Christmas certainly deserves the attention paid to him, but too often this attention obscures other noteworthy elements of the complex novel. Often lost in the shuffle is another character, the Reverend Gail Hightower, who deserves greater scrutiny. A closer examination of Hightower reveals Faulkner's deep concern for the South and the collective suffering of its people. Hightower, through his own personal epiphany, transcends the curse under which the South has suffered for so long.  Of course, the central character of Joe Christmas has dominated criticism of the novel, primarily because he represents the problematic and touchy issue of racism. Those who wish to prove that Faulkner either was or was not a racist often turn to Christmas--who is abandonded as a baby outside an orphanage and found on Christmas day (hence his name); called a "nigger bastard" (LIA 135) by the dietitian at the orphanage when he catches her with a young doctor; and ever after suspects that he might possess some Negro blood. All this prompts many readers to see in Christmas a symbol of racial tensions and conflict. For instance, in his italicized amendments to the excerpt from the novel he used for The Portable Faulkner, Malcolm Cowley refers to the character as "Joe Christmas, the mulatto" (51). Unfortunately, such readings assume facts not in evidence. Cowley's additions do more than provide a necessary context; they resolve a question about which Faulkner was definitely non-committal. He said of Christmas' background, or lack of one: I think that was his tragedy--he ... ... Douglas Day. New York: Vintage, 1973. ------. Light in August. 1932. New York: Vintage, 1987. ------. The Unvanquished. 1938. New York: Vintage, 1959. Gwynn, Frederick L., and Joseph Blotner, eds. Faulkner in the University. Charlottesville: University of        Virginia Press, 1995. King, Richard B. A Southern Renaissance: The Cultural Awakening of the American South, 1930-1955.          NewYork: Oxford University Press, 1980. Longley, John L., Jr. "Joe Christmas: The Hero in the Modern World." Faulkner: A Collection of Critical        Essays. Ed. Robert Penn Warren. Englewood Cliffs: Prentice-Hall, 1966: 163-174. Runyan, Harry. A Faulkner Glossary. New York: Citadel, 1964. Snead, James. Figures of Division. New York: Methuen, 1986. Taylor, Walter. Faulkner's Search for a South. Urbana: University of Illinois Press, 1983. Â
Sunday, January 12, 2020
Captures a large and varied target audience Essay
Factual programming takes up a large percentage of terrestrial and digital airtime in the United Kingdom. It could easily be considered the largest of the genres, and it has many sub-genres that make up for a popular airtime filler. One of the most influential sub-genres in factual programming would be considered to be the News, which captures a large and varied target audience and holds all ‘mealtime’ slots for each day. The news programmes have always been a very important part of the British society, and a lot of people take the information presented on these programmes as absolute fact. This is largely due to the way these programmes present themselves. The news readers are always dressed in a well presented way (the traditional English suit and tie), which gives the audience a sense of the presenter being a representative of truth and accuracy and gives him/her a place in authority. This is a very subtle technique to persuade the audience that the facts presented to them are being relayed in an appropriate manner. Codes of news: in the beginning we have a dramatic music so that the audience could recognise that code which means it’s an important program. Also, we have the presentation in the beginning. The globe in the intro symbolises news about the world. However, ITV uses Big Ben to show that it’s about London and the parliament which shows accuracy. On the other hand, BBC News program is about the world because it’s a famous channel which has many subsidiaries in many different languages. What makes a news studio looks news? We have a desk. Also, we have images in the studio of the news stories. This is a code because the pictures are real and news footage pictures. The audience recognise that it’s a fact news program. It’s a convention to have an older man presenting a news program to show that he have had more ‘’experience’’ in life. On the other hand, a woman presenter turn to be younger to give a bit of ‘’beauty’’ and ‘’taste’’ to the program. In the program there are news features, they are produced from a location by a news reporter. This is all factual reportage. This is both code and convention, because it’s not scripted and all the images are real. Speaking in region accent shows that this news program is for everybody. This is a code. What type of people gets interviewed indoors? Doctors, politicians etc. this is a convention. An example can be a police officer being interviewed outside to show the public that the police are outside with them. This is a convention. Reporters plays also a role in the news, reporters speaks to the camera, they sum up the story and they look directly at the camera to direct the audience who are watching the news show. News shows also uses people that has different point of views in their program to make their show more debated and serious.
Saturday, January 4, 2020
Effects Of Smoking Ban On Children - 1747 Words
Smoking Ban Name: Institution: Course: Date: The number of people suffering from secondhand smoke in UK and US has increased tremendously over the years. A lot of money which could have been used to start projects that will spearhead growth of the economy is being directed to treat these diseases. Majority of the affected population are young children. However, research has indicated that the largest number of these children emanates from family where none of the parent is a smoker. This is an indication that they inhale the cigarette smoke while on the streets and other public places such as restaurants (Sandford 2003). The government has a mandate of protecting its people. Young generation holds the future of these countries on their hands. As a result, every administration has a responsibility of protecting this generation. In an attempt to protect the whole population, these governments have come up with several measures that are aimed at reducing the exposure of the people to this kind of smoke (Callinan, Clarke Kelleher 2010) The number of smokers in these countries is smaller compared to non-smokers. As a result, the governments are protecting the majority of the population through developing various strategies that will reduce the impact of cigarette smoke on the people. The smokers should stay outside the homes, restaurants and shops until they finish their activities. Although this will viewed as a way of segregating the smokers from theShow MoreRelatedThe Negative Effects Of Smoking In Public Places1157 Words  | 5 Pages Smoking should be banned in public places The government of the United States, should ban smoking in all public places because of the adverse effects of passive smoking on smokers, non-smokers and the environment. 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