Disadvantages fast food Essay

Fast food is pretty controversial. It has some advantages like saving time and money, but also some drawbacks, most of them related with one’s health condition. The popularity of fast food is on the rise in more and more countries of the world. Many people consider it a convenient source of food especially given the fact that the modern man is always in a hurry. This type of food is prepared and served very quickly and it can be excellent for busy people or for single persons who don’t have time or desire to cook. Even though it certainly comes with a bunch of advantages, there are also disadvantages of fast food which need to be considered carefully. Undoubtedly, the main advantage of fast food is the fact that it saves time. Home cooked meals don’t only require the actual time for preparing the food, but also time spent shopping and washing the dishes. Such problems simply don’t exist when going for fast food. This is also an excellent choice for people who don’t like or don’t know to cook or for single people who don’t feel like cooking for one. Fast food is definitely cheaper, especially for people who live on their own. When cooking for a single person, you almost always end up with more food than necessary. Fast food on the other hand comes at a lower price than home cooked meals. Even though the main disadvantages of fast food are health related, people on a diet can also find good options in the menu of most fast food chains. There are salads to choose from and whole wheat breads. Some fried products also have boiled alternatives. When it comes to drinks, one can skip the sugary ones and go for fresh juices or low fat milk. Fortunately, fast food is not very rich in desserts, so there is no temptation. People can also customize their orders and exclude unhealthy ingredients like mayonnaise for inst ance. Fast food opponents argue that there are many disadvantages of fast food for the health condition of the consumer. This type of food is richer in salt, fats, oils and artificial substances than home cooked meals. This increases the risk of developing cardiovascular diseases. Unfortunately, obesity is on the rise and it is strongly connected with the popularity of fast food. While the body definitely needs salt and fats, the amount of these ingredients in fast food is too high. Additionally, the cooking method of fast food usually implies frying which destroys most nutrients. The adverse effects of the fats, sugars, chemicals and salt in fast food are definitely enhanced by a  sedentary lifestyle. In most of the cases the people who eat lots of calories from fast food don’t burn these calories because they don’t exercise enough. The result is that the extra calories transform in fat and lead to obesity. Disadvantages of fast food are not only related with the health condition. If fast food is cheaper for a single person, things change when an entire family consumes such food regularly. Enemies of fast food also come up with the argument that eating ready to serve food reduces the quality time that a family can spend together cooking and eating. Ordering and eating in a fast food restaurant is very quick and people don’t take the time to enjoy food and to chat while eating. While there are undeniable benefits of fast food, there are also aspects which should worry regular consumers. As always, moderation is needed in consuming this type of food. Occasional visits at a fast food restaurant are not as harmful, especially if they are combined with plenty of physical activity. However, a sedentary lifestyle and constant consumption of fast food can lead to health problems. More than 13,000 McDonald’s restaurants in the United States itself, and over 8000 KFCs in 80 countries, only goes to reflect the popularity of fast food all over the world. Food that is prepared and served quickly is termed as ‘fast food’. Such type of food suits perfectly into the fast paced life of a working individual. There is nothing more than ready-made food that a hard-working professional living in the city away from family could ask for. However, those who are against fast food highlight the adverse effect that it has on our health. Despite all the debate about the advantages and disadvantages that fast food has, the industry is flourishing. Is fast food good or bad? The most evident advantage of fast food is that it saves time. In today’s fast-paced life, there is nothing better than getting a ready meal. No matter how much the chefs praise the benefits of fresh food, at the end of a hard-working day, when one returns home all tired and hungry, a pizza or a burger can be godsend. Besides the time an individual has to spend in the kitchen, cooking a meal also requires one to make a trip to the supermarket to buy the ingredients for the dish. Then there is the added effort and time consumed in washing and peeling the vegetables. All this  makes eating fast food score more preferably over cooking a meal for a busy individual. Besides time, cost saving gives fast food an edge over the meal prepared in the kitchen. If one lives alone, then it is cheaper to buy a meal at the supermarket instead of cooking it at home. Also certain fast foods like fries and burgers come pretty cheap. Fast food does raise health concerns. However, if careful, you can find some options on the menu of a fast food restaurant t hat could be healthier. Salads are a smart choice. Go for bread products that are made from wheat bread. Opt for lean meat. If you could choose between the fried and boiled options, order the boiled preparation. Avoid ordering carbonic drinks when you are thirsty. Go for fruit juices, low-fat milk, diet soda. Is there anything better than plain water to quench your thirst? These days, nutrition information of the food served (and ingredients used) is displayed in the menu card. You could always resort to the ‘make to order’ option that certain fast food outlets offer, where you could restrict the use of ingredients that are not healthy. As dessert does not play an important role in the fast food meal menu, you can keep yourself away from delicious and tempting sugary dishes. Usually, fast food is higher in soya, fat, sugar, oil, fried meat, salt, cheese, mayonnaise and obviously calories. The greatest disadvantage of fast food is the adverse effect that it has on one’s health. It is a fact that fast food is more unhealthy than home-cooked meals, as it contains higher amounts of unwanted nutrients like salt, fat and various types of additives (artificial chemicals). It may contain harmful bacteria too. Frying destroys most of the essential nutrients from the food. Very small amounts of vegetables and fruits are normally present in fast food. Moreover, ‘serving larger portions’ when most people don’t need extra portions has led to several health problems. We require a small amount of salt to maintain the health of the cells and tissues. Fast food being rich in salt, adversely affects the heart health and the overall health of an individual. Such type of food is an important contributor to obesity in the American population. Obesity is on the rise, and a direct link is being cited between fast food and obesity in children. Given the sedentary lifestyle that we lead today, the excess fats and calories that we take in with fast food is not used up completely. The result is that these accumulate in our body as fat deposits that cause complications like cardiovascular diseases and other related diseases of the  heart. With obesity come other problems like high blood pressure and diseases of the joints. It is like a chain reaction set off by fast food and carried forward by our unhealthy lifestyle. In fact, a recent study has shown that people who live within walking distance of a fast food restaurant are at 13% higher risk of suffering from strokes than those who live a considerable distance away. The greater the number of people at a meal in a fast food restaurant, the larger is the bill. Eating at fast food outlets is economical only for a single person. Going out to a fast food eating joint with family once in a while won’t matter much. However, frequent visits to such restaurants with one’s family can become quite an expensive affair, besides being unhealthy. Fast foods joints are also being seen as a factor that is making a number of families spend less and less time together. Family meal time is something that is considered as an opportunity for all the members to come together and share their experiences. However, the fast food centre is quickly eating into this quality time. This is especially true about youngsters for whom a fast food centre is a good place to hang out with friends and peers. Fast food is an invention of the modern times. Ready-made food being served fast and right in front of us is like a blessing after a hard day’s work. However, like everything, it has its own pros and cons. Citing a few points about the advantages of fast food does not mean that I am denying its drawbacks. It is a fact that high amounts of fats and salt in fast food are raising concerns about their adverse effect on health. However, by making some smart choices while placing the order and also resorting to an active lifestyle, we can definitely minimize the drawbacks of fast food.

Identity And Belonging: Skin. “We find strength where we belong” Essay

Little Mike is only five years old. Clenching onto his mother’s fingers, he stands intimidated in front of a confronting building, which is seemingly to be called his School for the next thirteen daunting years of his life. Not wanting to leave his mum, his sharp screech breaks through the usual drone of the passing crowd, accompanied by the crocodile tears trickling down his blushed cheeks. It is rather his fear of being separated from his parents which troubles him more than making new friends outside of his niche. â€Å"I can’t do it mom!† Mike roars, â€Å"I don’t want to go!† Unfortunately, his beg for mercy is unheard, or rather disregarded under his father’s order. â€Å"Mike! Get over it, you have to go now; we are freaking late for work!† Although it is expected by Mike to do what his father demands, it is his mum who unwillingly pushes him towards the School. â€Å"You’ll be fine love,† she assures Mike, â€Å" trust me.† The two words, â€Å"trust me,† strike Mike like nothing else present around him; not the School bell, not even his father’s uninterrupted rumble, yet only the two words. Mike somehow gathers the courage to defy his fears, and proceeds several steps further to the School. While the sight of his mother seems to disappear, he notices more children surrounding him, besides whom stands the principal griming at Mike. â€Å"Hey young man!† he waves. Anxious of this unknown domain, Mike bursts into tears and sprints back to his mother, â€Å"Don’t leave me, Please!† he grabs onto her hand. This, is where little Mike belongs, where he finds his strength, his family. â€Å"Enough Mike!† she says, â€Å"go out there and make some new friends!† Mike is compelled to view his parents leave him. He now feels that they have excluded him, in fact, he believes they do not love him anymore, after all, they left him all alone without considering his feelings, however deep down inside, he understands that that’s not the case; he know that his mum still loves him as much as before. Panning his attention towards his classmates, Mik e observes what they are doing. He notices a group of boys hitting a ball around a square, soon enough realising that its his favourite game of down ball. â€Å"Aye come play with us!† one of them calls out to Mike. â€Å"we need more players.† This evokes a strong sense of confidence within Mike, after all he knows he’s the king of down ball, he aces that game! And now, since he has got a chance to show off his skills, he is more than happy to join them. Mike rushes to the squares; â€Å"sure!† he utters. â€Å"Hey man what’s your name?†Ã‚  Ã¢â‚¬Å"Mike, and you?† â€Å"I’m James, this is Dylan, that’s Andrew, and she’s Bianca. Here, you’re supposed to be in this square.† James continues. The boys start playing their game, and its not late before Mike is promoted to â€Å"Kings† from â€Å"Dunce,† neither is it late before Mike’s friends realize his skills. â€Å"Far out! Andrew he’s actually good,† Bianca compliments. While Mike pretends not to care, he is blushing, and his appreciation is clearly visible on his face. â€Å"Brah do you wanna play tomorrow?† Dylan asks, amazed of Mike’s talent. â€Å"Yeah man,† he replies, feeling much more accepted in the premises of what was once only his anxiety. It seems as if it was just a matter of minutes before Mike would find his strength in his new School and amongst his new strength, his new mates. â€Å"Mike!† his mum screams, â€Å"You forgot your lunch! Come here and get it!† â€Å"Yeah mom, wait a minute!† He shouts back â€Å"We’re nearly finished!†

Biology in Daphnia

Biology in Daphnia Essay Teachers Guide. qxd 25/1/08 8:00 Page 1 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose †¢ †¢ To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). To highlight experimental and investigative assessment objectives. Safety Any student known to suffer from photosensitive epilepsy should be warned before a stroboscopic light is used. Flickering lights in the range 5–30 Hz are thought to trigger seizures in sensitive individuals. Notes on the procedure The student sheet that accompanies this activity guides students through planning and writing up this investigation. After students plan the investigation their plans can then be discussed with the group. To support less able students, or to help with the organisation of practical work for a large group, students could be given the practical procedure at the end of these notes (see page 3). It provides a basic outline and will need to be read by students before starting the practical with decisions and modifications made as appropriate. The procedure is for a simple experiment; more able students could complete a more complex experiment using serial dilutions, with several Daphnia used at each concentration. Note that high concentrations of caffeine can be fatal for Daphnia. The Daphnia hearts are fairly easily seen but counting the number of beats can be difficult. Counting is easier if each heartbeat is recorded by tapping a pencil on a piece of paper and counting up the pencil marks after the specified time. In addition, cooling the Daphnia before the experiment may help slow their heart rate. An ICam above the eye-piece of the microscope to project an image of the slide onto a large screen may also help with counting. Foster, in the Journal of Biological Education (1997) 31, pp. 53–255, provides a method using a stroboscope to freeze the motion. Use of the stroboscope may overcome the problems of counting faster heart rates. However, we would not recommend this method. Positioning the light sources and strobe is tricky. It is very difficult to freeze the motion and viewing with a strobe light can cause eye strain and dizziness. A simpler approach is to count the rate at which the legs beat. This rate is proportional to the rate at which the heart beats. A dissecting microscope with a light source under the stage works well for this experiment. To prevent the Daphnia from overheating while on the microscope turn off the microscope light between observations and use a heat sink – a cavity tile filled with iced water placed on the microscope under the slide. Using pond water/Daphnia culture solution is recommended for both the control group and to dissolve the caffeine as this may give more valid results and be less stressful to the Daphnia. In distilled water the heart rate may rise due to lack of oxygen. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 1 Teachers Guide. qxd 5/1/08 8:00 Page 2 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? In the trial of the experiment caffeine was used at 0. 1% and 0. 5% w/v with no ill effect. At 1% the Daphnia stopped swimming after 5 minutes. It is suggested that a ‘blind’ study is done. This means that the person counting the heart rate is unaware as to whether th e Daphnia is in water with or without caffeine. It has been shown that observer expectations influence the result. It is difficult to get clear-cut results from this experiment and significant differences between treatments may not be found. The sets of results below indicate the sorts of results that can be expected. It should be impressed upon students that it does not matter if they do not get differences between treatments. Indeed, the experiment provides plenty of opportunity to evaluate critically the technique used and really focus attention on the experimental skills aspect of this activity. Experiment 1 Daphnia were cooled on ice before the experiment. Beakers containing Daphnia in pond water were put on ice for about half an hour. This had the effect of slowing the heart rate and thus facilitating counting. The temperature of the pond water in which the Daphnia were swimming fell to about 5 oC. A single Daphnia was placed in a beaker containing test solution for 5 minutes: either pond water or pond water + 0. 5% caffeine. After the 5 minutes, the Daphnia (in a few drops of test solution) was transferred to the slide for measurement of heart rate. Each individual was counted for 4 _ 30 seconds. A blind counting method was used. Overall means: Caffeine – 173 beats per minute Control – 172 beats per minute There were no immediately observable ill effects of caffeine at this concentration (0. 5% w/v). Experiment 2 READ: Translation lost from the Novel to the Movies EssayThe experiment was conducted at room temperature. A single Daphnia was transferred to the slide. A paper towel was used to remove the pond water from the slide. A few drops of test solution – either pond water or pond water + 0. 5% caffeine – were dripped onto the Daphnia. The clock was started immediately and the heart rate recorded for 15 seconds at 2, 4, 6, 8 and 10 minutes. An ICam was used to facilitate counting. The results from the two experiments do not show that caffeine increases heart rate in Daphnia. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. Teachers Guide. qxd 25/1/08 8:00 Page 3 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Table 1 Results for Experiment 1 Treatment Heart rate/beats 30 s-1 Trial 1 Trial 2 85 84 86 91 87 70 101 75 98 91 Trial 3 81 78 86 93 90 73 74 98 85 Trial 4 88 82 84 99 90 74 85 100 94 Mean 85 82 85 93 88 70 91 81 97 90 Mean for individual Beats min-1 Caffeine Caffeine Caffeine Caffeine Caffeine Control Control Control Control Control 87 83 84 89 86 62 81 88 93 89 170 164 170 186 176 140 182 162 194 180 Table 1 Results for Experiment 1 Source: Hardie and Tranter (1983) Biology Practicals: Teacher’s Guide Number of heartbeats in 15 seconds Length of time in solution/minutes Treatment Caffeine Caffeine Caffeine Caffeine Mean Control Control 2 49 54 54 59 54 57 58 4 53 54 59 65 58 55 60 6 49 57 55 64 56 59 54 8 44 51 61 68 56 50 58 10 48 55 64 62 57 58 60 3 Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. Teachers Guide. qxd 25/1/08 8:00 Page 4 Technician A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). This is an activity that students may plan themselves. There is also a support sheet giving a suggested method. The list below gives the apparatus and approximate quantities needed for the suggested method. However, students may ask for things outside of this list. Requirements per student or group of students Culture of Daphnia Notes †¢ Daphnia may be killed by chlorine in tap water. Any tap water used should be left to stand for 24 hours first to let the chlorine dissipate. †¢ Allow at least nine Daphnia per student or pair. They should be unharmed by the activity, but may need too long to recover after the caffeine to use the same one for different concentrations in the same practical. They can be bought from an aquarist or Blades Biological Supplies. †¢ To catch them use a plastic pipette with the tip cut off to make it wider. Goldfish enjoy disposing of Daphnia. †¢ This will stop them getting mixed up with the ‘fresh’ ones. †¢ Students can wash and reuse the slides if needed. Container for ‘used’ Daphnia 6 cavity slides Approximately 5 (0. 5%) cm3 caffeine solution †¢ †¢ †¢ †¢ Dissolve 0. 5 g caffeine in 100 cm3 water. Instant coffee can be used. Make up the solution with culture water or distilled water. Students will need to dilute this to make weaker solutions. If time is limited it may be easier to provide made-up solutions of 0. 25%. (Consult with the teacher/lecturer – they may prefer to use more concentrations, e. g. 0. 1%, 0. 2%, 0. 3%, 0. 4% if time permits. ) Cotton wool †¢ Students will only need a small amount – about as much as is in a single cotton wool ball will supply the whole class. They put a few strands on the slide to stop the Daphnia moving. 3 dropping pipettes 5–10 cm3 distilled water or water from the Daphnia culture Test tubes/small beakers Small measuring cylinder or 5 cm3 syringe Approximately 100 pond water cm3 distilled or †¢ For adding to the Daphnia during the experiment. For students to collect or mix their caffeine solutions in. They will need more if they are doing more concentrations. †¢ For making dilutions of caffeine solution. †¢ For making dilutions of caffeine solution. Amount required will depend on the dilutions made Stopclock Paper towels or filter paper Micros cope Stroboscope †¢ For use at low power. Some centres find that it is useful, if available, to use a microscope-mounted video camera to show students the heart. †¢ If this is available, it can be used to get a more accurate measure of how fast the heart is beating, but is not recommended. Safety Important! Stroboscopes can trigger epileptic fits in some people. Anyone known to be susceptible should be warned. Background lighting should be retained and exposure times minimised. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 4 Teachers Guide. qxd 25/1/08 8:00 Page 5 Student A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). Safety READ: Virgil's Aeneid EssayIf a stroboscope is used to show the Daphnia’s heart rate and you know you suffer from photosensitive epilepsy tell your teacher and take appropriate precautions. Caffeine Plants produce caffeine as an insecticide. Cocoa in South America, coffee in Africa and tea in Asia have all been used for hundreds of years to produce ‘pick me up’ drinks containing caffeine. These days, caffeine is also used as a flavour enhancer in a wide range of cola and other soft drinks. In addition, it has medicinal uses in aspirin preparations, and is found in weight-loss drugs and as a stimulant in students’ exam-time favourites like Pro-plus and Red Bull. At high levels of consumption caffeine has been linked to restlessness, insomnia and anxiety, causing raised stress and blood pressure. This can lead to heart and circulation problems. Procedure Making a hypothesis What do you think will be the effect of caffeine on the heart rate of water fleas? Write down your ideas and support your prediction by presenting biological knowledge which supports the idea. You now have an idea (hypothesis) to test. Planning The beating heart of a water flea can be seen through its translucent body, by placing the flea in a few drops of water in a cavity slide. A cover slip helps stop the water evaporating. The following equipment will be available: †¢ †¢ †¢ †¢ †¢ Culture of Daphnia (water fleas) Cavity slides Dropping pipettes Distilled water Caffeine tablets †¢ †¢ †¢ †¢ †¢ Cotton wool Standard glassware (beakers, measuring cylinders, etc. ) Stopclock Paper towels or filter paper Microscope Produce a detailed plan for an experiment that allows you to test your hypothesis about the effect of caffeine on the heart rate of water fleas. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 5 Teachers Guide. qxd 25/1/08 8:00 Page 6 Student A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? In your plan, make sure you include the following: †¢ Select suitable apparatus that will give you measurements which will validly test your hypothesis. Explain why the apparatus is suitable and how the results will let you test the hypothesis. Include a risk assessment, identifying any risks and explaining any safety precautions that need to be taken so as to reduce those risks. Comment on the ethical issues that arise from using living organisms in the experiment and explain how these will be taken into account in the practical method used. Identify the dependent and independent variables, and indicate how relevant variables will be controlled. Show how you will ensure that reliable and valid results are produced, and describe what you will do to ensure that measurements are precise, accurate and repeatable. Identify any potential errors in readings that can be systematic (values differing from the true value by the same amount) or random (values equally likely to lie above or below the true value). †¢ †¢ †¢ †¢ †¢ Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 6

Online Banking Research Proposal Example | Topics and Well Written Essays - 3000 words

Online Banking - Research Proposal Example Several studies have been conducted to with an aim of showing trends in the adoption of internet banking among adults and different geographic areas. Online banking services and products include both wholesale and retail products. Wholesale products are generally meant for corporate customers while retail and fiduciary products are meant for consumers. Online banking has become a popular and safe way for individuals, institutions and organizations to stay connected with their bank accounts. Online banking is mostly preferred above over-the-counter-banking since it is cheap and it offers the flexibility that is desired by clients (Hossein, 2004). It however also remains a high-risk subject considering that frauds are more easily conducted online and over remote distances than when banking activities are conducted offline. While several studies have been conducted on online banking, there is a clear gap that needs to be filled; how do different gender relate to internet banking. This study is therefore aimed at finding how different sexes respond to online banking. Of great interest is the ratio of online banking users in terms of gender, the specific services that are preferred by each sex and for what reasons other services are not preferred. Today's internet banking has succeeded distance banking services that were conducted electronically during the early 80s. The term online banking was commonly adapted inn the late 1980s to refer to the use of keyboard, monitor and a terminal to access the electronic banking system using a phone line. It was in New York in 1981 that online banking services began. The city's major banks Chase Manhattan, Citibank, Manufacturers and Chemical offered home banking services by use of the videotext system. United Kingdom's first online banking service was established by NBS (Nottingham Building Society) in 1983. The online system was based on the Prestel system, a television set, a computer and a telephone system. The system allowed viewing of statements online, bill payments, and bank transfers (John, Levine & Carol, 2007). In order for bill payment and bank transfers to be effected, written instructions had to be first sent to the NBS who then updated the Homelink system of the intended transaction. Many banks today offer secure, fully functional internet banking for a small fee or sometimes even free of charge. As online banking

No topic Essay Example | Topics and Well Written Essays - 250 words - 48

No topic - Essay Example The steps taken by Hitler that started the World War II were attempts to the terms created by the treaty of Versailles. The treaty of Versailles weakened Germany by creating economic problems, reducing Germanys trade with other nations and causing unemployment and Germany. The treaty of Versailles took German territory after which it imposed an unpopular government on Germany. Hitler was fighting to change all these problems caused by the treaty of Versailles when he took the actions that led to the World War II. Hitler wanted to remove the democratic government and make Germany powerful both economically and militarily. Hitler also wanted to make Germany powerful geographically and unite the Germans. Most Germans wanted to reverse the effects of the World War I treaty. Therefore, Hitler gained much support from the German people. The desire to remove the Treaty of Versailles and restore Germany led to the rise of Hitler and fascism in Germany. If the delegates who created the treaty of Versailles wanted peace in Europe, they would have been more concerned with the future of Europe rather than punishing Germany. The treaty of Versailles was very towards Germany and made Hitler and the German people to rise against it thus resulting to World War II (Kitchen par.

Oliver Stone films representing the war Research Paper

Oliver Stone films representing the war - Research Paper Example 1. JFK: This film portrays the events leading to the unfortunate assassination of President Kennedy. It is assumed that this film is based on two books from other authors exploring the same issue. But while the books attracted acclaim, Stone’s JFK instantly got slathered with harsh criticism. Furious historians and critics argued that Stone’s carefree attitude with important historical facts contributed to creation of a highly twisted picture. However, the way JFK later gained confidence and amassed many Academy nominations raises embarrassing questions about the angry criticism published in American newspapers upon the movie’s release. The way Jim Garrison in JFK investigates the assassination from a completely different perspective implying an infamous scheme within the government responsible for Kennedy’s death actually ended up interesting people far more than any book ever did written on the same subject. In fact, the magnitude of excitement felt by people who read books is dwarfed by the magnitude of thrilling suspense experienced by people who viewed the movie, in reference to how the picture reveals different ways by which powerful people use authority to manipulate events (Rendall). The fact that movies can speak louder than words is made emphatic by the way historical events are intelligently portrayed in JFK.

Shay's Rebellion Essay Example | Topics and Well Written Essays - 750 words

Shay's Rebellion - Essay Example (151). Washington indicates that the then Americans did not enjoy liberty and security in their livelihood (151). Drafting of a constitution that will champion for the needs of all citizens in the country, and one that will closely be adhered to, by all in the administration posts (151). This Washington quotes, to prevent incroachments and promote respect in the country. In the letter it is evident that the then president has numerous fears that what the American was wary of at that particular time has numerous elements of truth and verity. In the chapter, Washington is indicated to verify that what he had dreamt of what had come to pass (David &Mayer, 152). From his letter, it is evident that; In the letter, Washington laments to Knox on the behavior of rebels of Massachusetts (152). Though he advises Knox to respect the insurgents and keep advising them, Washington hopes for a better day in America. Besides the allegations of corruption, which Washington claims, to have taken the headlines in the Newspapers, Washington is wary that Americans may not be bright enough to notice other ills that may be inflicted on them. David & Mayer indicate that Washington is more than convinced that the ignorance in the Americans has augmented to an extent of them forgetting the virtues of the one prestigious and mighty country (152). The need to amend the Federal constitution has become an obvious case. To prove this, Washington is seen to have a lot of confidence in the position and the ability of Knox to minimize the chances of the occurrence of bitter confrontations in the state. Need for change in the public administration .Though Washington indicates that Knox is not exact in the type of change needed for this society; Knox’s letter indicates chances of his contribution in effecting change. Washington advocates for complete vigilance and vigor in pushing for reforms in the country. This he confirms in the

It can be in firms' interests to source components they need from Assignment

It can be in firms' interests to source components they need from competitors. Explain how this can be the case and examine an - Assignment Example The ability to plough back the profits into the business operations gives the firm a competitive advantage over the competitors. Buying of the competitors products may mean the increase in the economies of scale to the firm, which buys the components. This may also come up with the risks associated with the changes in the market structure to torment the operations of the firm (Cennam, & Santalo 2013, pp. 1346-1349) The Benefits When the firm buys the component of the competitor, the firm enjoys vast economies of scale. When the size of the firm increases, the competition wrecks, since the production of the major competitor ids impeded. The competitor the economic scale increases with great efficiency of the firm to solve the huddles of the markets. The costs of operations decrease in the sense that the firm will not at the verge of strong competition to demand a lot in their production mechanism. Being able to control the market gives the firm another heightened advantage as the pric e is set by the major producer of the products. This is further motivated also by the low costs of production that the firm enjoys due to the wide base of economies of scale (Long & Wijeyaratne, 2013. pp. 21). ... More customers would be attracted to the firm’s products. This would attract more customers to buy the firm’s product (Pukeliene & Maksvytiene, 2008. pp. 40). The firm will be able to offer more benefits on its products than the competing products from other firms within the economy. This ability to deliver better services to the customers, improves the firm’s ability to satisfy the growing demands in the contemporary markets (Cummins & Xie, 2013. pp. 151-153). The firm is able to make economic profit margins by having the opportunity to choose from the best alternative due to the diverse products from the firm. The bought components of the competitor can be released to the markets at the firm’s most convenient time. This give the firm the widest base on the opportunity cost (Long & Wijeyaratne, 2013. pp. 80). The markets may demand the products, the firm is at a better position to select on the demanded product, and offer at the firm’s own set pric e. The advantage of the firm to select on the best and readily available product to sell to the market, gives the firm more profits since they sell at their own set prices. When the demand of a given product goes up, the price increases significantly (Dichter & Sala, 2012). This gives the firm an opportunity to sell it at their own set price. This increases the interests of the firm, which it can use to further control the markets based on the wide economies of scale. For example, if the firm decides to release a product, which is highly demanded for to the markets, and the difference in the profits accrued is the opportunity cost. At such a time, the value of the demanded product is higher than the actual value of the other similar products and that of the product itself when the demand is low (Spiller, 2011.

AMCS 2 Essay Example | Topics and Well Written Essays - 1000 words

AMCS 2 - Essay Example Such elites claim that these actions were therefore no worse than fraternity hazing (Tetreault 33). Tetreault does not agree with such US elites. She believes that the photographs reveal something that is more sinister. In this article, she argues strongly that the photographs is an indication of a complex reactions by the US to the September 11, 2001 attacks. This is not all; Tetreault also claims that the actions are an indication of a need to punish those who are viewed by America as an inferior oriental enemy so as to assert U.S. global dominance. Tetreault gives a convincing reasons and evidences for her views of this matter. She begins by stating that images of dead people, dead Iraqis, convey a message of relief and victory. The message that says ‘my enemy is dead and I am alive.’ By looking at Tetreault’s next explanation, one can be convinced beyond doubt to declare that truly, Iraq is America’s enemy and the photos were a sign that US soldiers wer e showing their victory over the Iraqis. Tetreault states that the photographs taken resembled those taken by soldiers in times of war when they were taking photographs of their enemies. She also makes it clear that the photos are not just any other veteran publications because most of the photographs of Abu Ghraib belong to a genre that is rarely published by veterans (Tetreault 34). These photos are therefore a mock to Iraq that even in her own land, she had fallen to the hands of the US. One is likely to ask, why such kind of enemity? As Tetreault puts it, they are a reaction to the September 11, 2001 attacks. With such a view, the photographs cannot be interpreted better than as a sign of successful revenge. One is likely to sound somehow strange and unjustified to interpret such photographs are a sign that Iraq is one of the inferior oriental enemies of the US. However, Tetreault is strongly convinced of this. She states that if they are analyzed in the context of orientalism i n the chain of command of the US, it portrays a situation in which those who are vulnerable are subjected to direct and indirect violence. They are also comparable to rituals of violence orchestrated by elites (Tetreault 34). Rituals of violence here denote repeated acts of violence. they remind members of the points of agreement or core values they share. Furthermore, Tetreault is convinced that the pornographic photos are a strategy of domination by the US. They reveal rituals of violence that evidence power relations between the US and Iraq, occupier and occupied. This is signified by the photos showing naked and lewdly posed Iraqi men, as the subjects, and American women who were clothed and playing dominatrix roles. From creation, the complex cultural norms that define sexuality are feminine subjecting to masculine power. One will therefore not miss out on the point that such photos are a reverse of it all and thus, they are a testimony of the production and reproduction of glo bal dominance by the US. To this point, one will not be biased against the US to say that Tetreault’s claims have some elements of truth and thus, justified. The strongest point of the article is that its arguments are mainly based on critical analysis if the photographs presented and other justifiable truths. This makes the arguments presented highly convincing. However, this article alone cannot be used to make a strong formal accusation against

Political Personalities Essay Example for Free

Political Personalities Essay During WWII, Adlolph Hilter was the most destrutive politician and as a German Natzi dictator he was responsible for the estimated deaths of over 11 million people. After fighting in and losing The Great War, Hitler joined the German labor party which began his political career. Giving speeches that fueled anger over Germanys defeat at war by implicating Jews in a conspiracy against the German government. As a child Hitler grew up in Germany with a loving mother and an authoritive and strict father. It is said that his father was never approving of Hitlers ideas and desires and that they had many disagreements including Hitlers passion to persue his interest in art. His grades in school reflect that he was a as a poor learner and he dropped out after his father died at the age of 15. After this he went to Vienna to persue his interest in art but was rejected twice by the art academy. Observation and theories of personality, psychopathology, and psychotherapy developed by philosopher and psychiatrist Alfred Adler concluded that the desire and goal of every human being is to belong and to feel significant (Adler Graduate School 2012). Adler believes that when such desires are not achieved it can lead an individual to an unhealthy desire for superiority he calles â€Å"superiority striving† What might be the motivation behind this leader’s career choice, according to Adler’s theory? Considering Alders theory of an individuals life goal, Hitlers motivation in his strive for superiority may have been influenced by intense feeling of inferiority and insecureties developed during childhood and family evironment. The discouraging rejection of his passion for art by both his father the art institute guided Hitlers reactions and inspired him to find his own way to overcome these inadequicies. Although childhood events were the most influential, social forces encouraged Hitlers strive for superiortity by the German peoples acceptance and submission to his leadership. Did this leader act out of social interest or for personal gain? What was the long-term outcome of his/her striving? Hitlers advances were efforts of personal gain with no real regard or interest in the German people. His intentions to assume control were only provide benefit to his personal ego and satisfaction How would you apply Adler’s theory of birth order to this personality? Alders birth order theory investigates the ways in which family environment affects personality and behavioral responses. Particularly concerning the persons family status such as in Hitlers life as a child enduring paternal rejection and lack of acceptance and encouragement. Hitlers response was to seek the need for approval through the acceptance in social status which had taken the form of power in superiority and control. Considering Alders theory Hitler being the oldest child with younger siblings.

The Bureaucracy Of The United States Government Politics Essay

The Bureaucracy Of The United States Government Politics Essay The Executive Branch of the federal government of the United States of America is charged with the task of exercising the powers of the government over its citizens as well as enforcing the laws created by the Legislative Branch, the Congress. Although overseen by one person, the President of the United States, many more people are involved in the process. The United States Congress consists of a fair number of people from the 535 elected members and their personal staff members to the support staff who work in the Capitol Building itself. The Judicial Branch as well has many members from the Supreme Court Justices to other Federal Judges in lower courts. However the Executive Branch contains the most members in its complicated and massive bureaucratic system. All organizations, administrations, and agencies, often part of what is referred to as the Federal alphabet soup due to the many abbreviations, that fall under this branch originate from some power granted by the somewhat vague Article II of the United States Constitution, or as means of exercising the powers granted to Congress in Article I. While the federal bureaucracy demonstrated in the executive branch may appear to be massive and complicated, the goal is to bring about an understanding of its purpose in the United States government and how it plays a role in an ordinary citizens life. In almost every aspect of ones life, a person must interact in some way, direct or not, with a federal agency from the Internal Revenue Service for tax payment to the Department of Labor ensuring fair payment for a persons work, or the Occupational Safety and Health Administration which ensures a persons safety in the workplace. By having increased understanding in the purpose and operation of such departments in the federal government, a citizen is more able to have true understanding of issues pertaining to them that have potential to influence their voting for not only the President, but also members of Congress. The reason I have selected this topic to focus on in my research is primarily due to the fact that, outside of Presidential actions, the importance of the rest of the people in the Executive Branch is often not taught in Social Studies classes or high school political science-based classes. Students are taught that the role of the Executive branch is to enforce the laws passed by Congress, but the actual process of how such action occurs seems to be missing. In some cases in my research I was surprised when I began making connections between ideas, especially when I began to realize the sheer size of some departments. Therefore, for my own sake, I would like to look into this dark and mysterious area so as to enlighten myself and become better informed how agencies that already affect me operate and who is truly in charge. Literature Review The Federal Bureaucracy Within the Executive Branch of the United States government is an administrative center where the laws created by Congress are put into action. According to Lowi, Ginsberg, Shepsle, and Ansolabehere (2011), from an organizational standpoint, the bureaucracy is a system created by the elected politicians seeking to accomplish objectives as well as solve issues created by the nature of collective action (p. 272). A law cannot be put into action without supporting systems in place to ensure compliance, regulate actions of those affected, and so forth. Because of this connection, the system of executive agencies exists in a unique balance between two branches of government, Executive and Legislative. Carpenter (2005) notes that, while these agencies operate under the President of the United States, departments including, but not limited to, defense, education and agriculture are truly operated by Congressional action and mandate. Because of this the true nature of this bureaucracy is sha ped, perhaps, not by the Chief Executive, but rather by the Legislature. The clear path for analyzing such as system as is found in the federal government is to begin with its creation. For the United States this is to look at the men who created its Constitution and through their work shaped the future of the nation. Looking at the document itself reveals little information to assist in an understanding of the idea. Article II of the US Constitution states that the executive power is given to the President, and further reading only elaborates a minor amount to state that he is also the Commander in Chief of the armed forces, but only two minor clauses give any indication to the actual powers granted to this position. The first indicates that the President may require the heads of executive departments to give their opinion to him, such as advice, related to their duties for their department (U.S. Const. art. II, Â §2, cl. 1). The second establishes the presidents power to appoint people to positions such as ambassadors, Judges and others with the consen t of Congress (Ibid., cl. 2). These two clauses alone shed little light on the powers given to the President and how the bureaucracy was created. As previously noted, the other aspect of the federal bureaucratic system lies in its role of executing the laws created by Congress. Article I of the Constitution enumerates many specific powers given to Congress which, while they are able to create legislation to regulate such areas, the actual execution or regulation occurs through agencies and departments of the executive branch. Therefore it can be taken that the task of such groups, as well as the President as Chief Executive, does not need to be as clearly stated due to the already clarified powers of Congress. However, this seems not to be the truth behind the significant lack of information presented in the Constitution about a piece of the government that now, in hindsight at least, is the most relevant to the everyday citizen. Perhaps at the time of writing the document they were unaware of the significance of such a branch, or, as Irons (2006) argues they simply wished to not focus on such an issue. Instead they preferred to focus even more on the Legislature they were creating and would focus on the presidency at a later date (pp. 37-40). Departments of the Executive Branch In the early years of the United States, the departments falling under control of the executive branch were few in number, yet significantly large for the time. In fact, these departments began under the idea of committees of areas including correspondence, claims, and war to avoid creating departments too similar to colonial bureaucracy experienced under British rule. These committees are the equivalent to the modern-day State Department, Department of the Treasury, and Department of Defense, respectively (Carpenter, 2005, p. 45). However, this was quickly dropped in favor of the disliked, yet highly effective executive agencies seen in Britain and France at the time. These few departments, however, were significant in their size as Carpenter explains. He notes that in the early 1800s, the US Post Office Department employed over 8,000 employees, larger than many private companies at the time. This does not even consider the size of the military departments especially in a time where the United States continued to face many conflicts, including the War of 1812 (Ibid., p. 42). Andrew Jacksons presidency is significant in the expansion of executive departments and is viewed by some to be the creator of the American bureaucracy. Crenson (1975) argues this point citing Jacksons significant reorganizations of several departments during his administration in the 1830s. Major changes occurred in the Post Office and General Land Office, as well as multiple, lesser changes in both the War and State Departments. Additionally he targeted the Treasury Department and Navy Department but was denied these changes by Congress (p. 3). The idea of reorganizing a department is important in the creation of a bureaucracy because it takes vague ideas of operational standards, stripping them from the people performing them, and redefines them as abstract functions (Crenson, 4). These functions are no longer related to a specific person, but rather a role within the institution that must be filled and put into action. The department loses personal ideas in favor of uniform and e fficient operation, an effect that may be positive or negative given an individual departments situation. The influence of presidents on the bureaucracy they control has been mostly maintained throughout its history through the spoils system. This system is the collective idea that once a person is elected to a position of power, they will give those they like or those from whom they want support positions of importance within the government, namely as a departmental head within the bureaucratic system. Andrew Jackson is one of the presidents known best historically for major change in the positions of the bureaucracy. Crenson notes that in a significant number of departments Jackson took people important from his campaign and past endeavors giving them grand supervisorial positions within the executive branch. Research Statement The bureaucracy of the executive branch of the United States government is an incredibly important structure to the operation of the federal government and the nation collectively. Every person, on a regular basis, must interact in some form with one or more of the departments, agencies, or corporations within the executive branch. Because the structure is so massive and complex with structured employee and supervisor roles it can be complicated to fully understand how it operates and its impact on the lives of citizens. As such, further study must be completed for a person not otherwise familiar with the organizational structure and politics of such a system for complete understanding to be attained. Based in the information already presented, it is clear that there is a unique history to the system of bureaucracy that exists within the United States government. This is especially true in the influence both the President and Congress have on the operation and scope of the departments. How, therefore, do the department and cabinet members of the executive branch function in regard to decisions by the President of the United States? Additionally, as demonstrated by Andrew Jackson, the president has an important role in the selection of important members of bureaucratic agencies. How, in this case, do presidents, namely Presidents Jackson and George W. Bush, shape the operations of these departments on an institutional level as well as personally with department heads and cabinet members? The questions above are significant to a discussion of the American bureaucracy because the role of the president as chief executive of the branch is of significant importance to the operation of the agencies falling under his power. Additionally, because each president is given the authority to appoint persons of his choosing to significant positions within the agencies, it is clear that this would give him power to control the agencies in manners in line with his political partys ideology. Full comprehension of this matter is important to understanding the overall operation of the agencies within. Research Findings Departments and the President The function of bureaucrats within the executive branch is determined largely by Congress through bills passed by them; however, the President holds an important role in shaping the manner in which agencies operate within the scope of such Congressional statutes. Shane notes that since the 1960s the President of the United States has changes roles from being an overseer of the executive branch to one who makes decisions for the agencies. Congress, in passing bills which shape the role of the executive branch, tends to be somewhat non-specific in its language, often to please both parties and allow such a bill to pass. As a result, the directives to the executive agency may leave room for Presidential policy to be implemented (2009, p. 147). That is to say that the method by which a Congressional statute is carried out can be dependent on the political views of the President. The President can make such decisions in multiple ways, from creating administrative rules and suggesting poli cies to the departments within the executive branch to his selection of administrators for these departments, to be analyzed more fully in the following section. The Presidents control of the bureaucracy is described as a principal-agent problem. (Lowi, et al., 2011) The idea in this situation is that the bureaucratic agencies must satisfy the desires of both Congress and the President, lest Congress pass more specific legislation or perhaps decrease their budget and scope of authority or the President seek to change the organizations structure to suit their desires. Therefore the agency will wish to respect the Presidents desire for bureaucratic drift for the sake of the continuation of their position. Bureaucratic drift, as used by Lowi, et al., is the difference between the original legislations intentions and the final outcome as implemented in the executive branch. President Franklin Roosevelt is a good example of the direction the White House as a collective, that is to say more than the President and to include his advisors and other staff members, provides to its agencies. He created in 1937 the Committee on Administrative Management which was an official way in which a group of experts, along with the President, could monitor bureaucratic action and enforce Presidential decisions in the agencies (Lowi, et al., 2011). President George W. Bush also made clear his views of the power of the President to have the authority to specify how executive agencies were to operate within the confines of Congressional statutes. Shane states that during the first six years of the G. W. Bush administration, that is 2001-2007, he objected 363 times when signing bills noting that Congress may be stepping on his executive power to direct agencies with their bill (2009, p. 155). Such a direct statement makes clear that many people believe the President to have significant power in the operational procedures for the agencies within the Executive Branch. Shane notes, however, that while the President does have significant policy setting power within the executive branch, agencies are not required to follow such requests as they are not hard and written law, but rather have the power of suggestion. The recourse a president could take against agencies not following such Presidential policy is to modify the organizations leadership structure as will be seen in the next section. However, just as an agency not following the Presidents desires can find themselves in a tough situation, the reverse is also true. A president who publicly declares displeasure with an agency and an attempt to change the way it operates often finds himself in a less than ideal situation in which he appears to be in the wrong. Shane (2009) notes that the desire for appearing to be a strong and powerful president often stops such drastic backlash against the department f rom happening for the sake of public image. Even so, the President still maintains a significant role in determining the execution of Congressional statutes in the operational policies of executive bureaucracy. Administrators and the President The President has significant power to determine policy within the executive branchs bureaucracy in two ways. The first, dictating policy to the agencies, has been analyzed previously and now the focus can be shifted to the second power of the President, nomination of departmental administrators. Although Congress must approve all appointments the President makes, unless a significant problem exists with a nomination it will generally be supported by Congress. Lowi, et al. (2011) speaks about the many controls a President has on the operation of the bureaucracy, and the importance of before-the-fact controls. They suggest that the most powerful control of this sort a President can have is that of the appointment process. There are many reasons that this power is so significant to a president. First, the appointment process allows a president to select administrators for the departments that, ideally, share his political view and are on good terms with him so that when he makes an exe cutive decision over the agencies he can expect the decision to be carried out as he wished. Secondly, this process, by selecting trustworthy individuals, allows a president to be comfortable knowing that they do not need to constantly be a watchdog for the agencies because they can trust the administrators who are running such agencies. Andrew Jackson was, according to Crenson (1975), the first president to truly utilize the power of the appointment to its fullest. In addition to the previously mentioned bureaucratic reorganizations he implemented with the help of Congress, he also appointed many administrative positions, carefully selecting people to create a more personal bureaucracy for him to work with. Amos Kendall was a prime example of Jacksons ability to handle administrative appointments well. He was appointed a chief clerk and in his work created strict bureaucratic policies for those he oversaw, exactly as Jackson wanted to happen. A quality appointment leads not only to a bureaucracy that operates as a President wishes, but also to one that recognizes his power as Chief Executive (Crenson, 1975, p. 75). To see the opposite scenario in which a poor appointment of someone not in line with presidential opinion, as well as poor handling of bureaucratic operation, one can analyze the appointment and work of Christine Todd Whitman by President George W. Bush. Whitman was selected to be the head of the Environmental Protection Agency shortly after Bush won the 2000 election. Flanders argues that her appointment was motivated by a desire to balance Bushs planned appointments, as Whitman was often described as a quite left Republican, or a liberal conservative. Again we see here the impact of public view, and Congressional opinion, of bureaucratic operation and how the President must step carefully through such decisions. Whitman served less than two and one-half years as the head of the EPA for several reasons. The media often wrote about her clashes with President Bush over policy for the EPA, as well as Bushs White House staff members and his own suggestions as to the dissemination of inf ormation to the public about pollution and environmental safety. Of particular note was the EPAs role after the attacks of September 11, 2001 in their analysis of the safety in New York City. Although denied by Whitman afterward, there is distinct evidence, according to Flanders that the White House put pressure on her to release false information, as well as the White House also altering press releases on the topic of air quality. Almost immediately after the attacks Whitman declared the air safe to breathe and said there was no concern for people to return to work. President Bush wanted Americans to continue on in their lives and keep the nation, especially its economic center, moving forward. Many scientists within the EPA warned that the asbestos levels alone were of significant concern, but their opinions were drowned out. The example of Christine Todd Whitman is important because it demonstrates what can happen when a president and those he appoints do not get along in terms of policy views. A good choice for department head can turn bad when such policy is central to an administration, and when an administrator resigns as a result, public image is not positive for the President. Stepping back from specific examples, it is clear that the President of the United States has a significant impact on the operation of the federal bureaucracy. From appointments to setting policy guidelines, even within Congressional statutes, the executive power is quite massive. Congress provides the bureaucratic agencies with the mandate of what they are to do, but the President sets the tone for how such action is to be accomplished. The relationship between President and the departments of the executive branch is historically very significant to the operation of the nation as a whole.

Lack of Morals and Ethics in Arthur Millers Death of a Salesman :: Death Salesman essays

Lack of Morals and Ethics in Arthur Miller's Death of a Salesman   Ã‚  Ã‚  Ã‚  Ã‚   Much of a person's personality is derived from his or her parents or the people with whom they live.   One's behaviors are a reflection of his or her up bringing.   All actions of others in one's environment have an impact in one's behaviors.   That is especially true of parent's influence on a child.   Nearly all morals and ethics are learned from parents. Sociologists have indicated that as time progresses American ethics have decayed immensely.   Parents in America have become more lax with their children, and the strictly enforced code of ethics seems to have diminished.   Arthur Miller's play, Death of a Salesman, portrays the consequences of the laxity of parents with regards to ethics through the relationship of Willy Loman and his two sons, Biff and Happy.   Ã‚  Ã‚  Ã‚  Ã‚   Rather than having played a positive role model for his sons Willy Loman, established a poor standard of morality.   For example, when Biff was in high school he was the star of the football team.   One afternoon he stole a football from the locker room.   When Willy became cognizant of Biff's actions, Wily did not punish Biff.   Instead, he told Biff that the coach was likely to congratulate Biff for his show of initiative (29, 30). Similarly, at another point in the play Biff and Happy stole lumber from a nearby construction site.   Instead of teaching the boys a lesson in ethics Willy was proud of his sons.   In fact, he bragged about the amount of construction materials the two stole (50, 51).   Willy allowed the boys to steal, which could be considered an immoral act, worse yet, Willy's praise for their actions prohibited Biff and Happy from knowing stealing was an immoral act.   Studies have shown that at a very young age children were extremely impressionable.   Teaching the difference between right and wrong would give hope for a moral future.   In the play there was little hope for Biff and Happy because Willy continued to show poor standards of morality in a positive light.      Ã‚  Ã‚  Ã‚  Ã‚   In addition to stealing, being dishonest also surfaces as an unethical behavior that was practiced and thus promoted by Willy Loman. Willy was a salesman who had a rocky past few months.

Focus Groups Essay -- essays research papers

Focus Groups   Ã‚  Ã‚  Ã‚  Ã‚  Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are usually paid a fee for their time. A marketer can gain valuable information such as gaining a customer’s attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the group's focus. Some recent topics of interest regarding this subject are focus groups for advertising, Online focus groups, and political focus groups.   Ã‚  Ã‚  Ã‚  Ã‚  Traditional focus groups usually deal with a consumers reaction to a product, whether it be good or bad. In today’s ad-packed media, marketers need to worry about how consumers react to their advertising. Many marketers have set up focus groups to do just that: gauge how efficient an ad is, whether or not the group was interested, and if the ad and brand name can be recalled from the spot.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Companies such as Motorola have used focus groups to gauge the effectiveness of commercials. When the company chose to launch the â€Å"Wings† campaign, they were unsure of what song would be appropriate for the T.V spot. An overwhelming response from a focus group led to the use of the Rolling Stones song â€Å"You Can’t Always Get What You Want†. Marketers at Motorola raised concerns of whether or not the song was appropriate, based on the title. After a positive response from their focus group, the company ran the ad. â€Å"overwhelmingly positive focus-group response to the Rolling Stones as a transgenerational and transgeographic icon confirmed people were more interested in the emotion of the music than the lyrics.† (Adage.com, Snyder)   Ã‚  Ã‚  Ã‚  Ã‚  While traditional focus groups and their face to face method of collecting data has proven to be effective, the internet has proven to be both more effective and more convenient. A traditional focus group normally consists of about 10 people, while an online group can reach thousands of participants. The DiscoverWhy group is one such group that holds online polls and focus groups for various companies. In order to test the effectiv... ...se the information wisely can gain valuable insight to difficult problems.   Ã‚  Ã‚  Ã‚  Ã‚   http://adage.com/search97cgi/s97_cgi?action=View&VdkVgwKey=%2E%2E%2F%2E%2E%2F%2E%2E%2Fadage%2Fwww%2Fnews%5Fand%5Ffeatures%2Ffeatures%2F19980420%2Farticle2%2Ehtml&DocOffset=35&DocsFound=92&QueryZip=focus+group&SearchUrl=http%3A%2F%2Fadage%2Ecom%2Fsearch97cgi%2Fs97%5Fcgi%3Faction%3DSearch%26QueryZip%3Dfocus%2Bgroup%26Filter%3Dadage%255Fbak%252Ehts%26ResultTemplate%3Dadage%255Fresults%252Ehts%26QueryText%3Dfocus%2Bgroup%26ResultStart%3D31%26ResultCount%3D10& http://adage.com/search97cgi/s97_cgi?action=View&VdkVgwKey=%2E%2E%2F%2E%2E%2F%2E%2E%2Fadage%2Fwww%2Finteractive%2Farticles%2F20000327%2Farticle1%2Ehtml&DocOffset=17&DocsFound=92&QueryZip=focus+groups&SearchUrl=http%3A%2F%2Fadage%2Ecom%2Fsearch97cgi%2Fs97%5Fcgi%3Faction%3DSearch%26QueryZip%3Dfocus%2Bgroups%26Filter%3Dadage%255Fbak%252Ehts%26ResultTemplate%3Dadage%255Fresults%252Ehts%26QueryText%3Dfocus%2Bgroups%26ResultStart%3D11%26ResultCount%3D10& http://www.adcritic.com/corporate/ http://www.mtv.com/sendme.tin?page=/mtv/news/chooseorlose/features/feature_0306.html

Death Penalty Essay -- essays research papers

The death penalty has both supporters and non-supporters. The following essay will not solve the issue; I will only try to persuade the reader to understand my point of view. The death penalty is justified in certain cases such as Mcveigh Vs State of Indiana; however it is unjustified in other cases, including Bloodsworth Vs State of Maryland. The death penalty is a must, especially in today’s society. With the increase in vicious crimes today, the government must act just as harsh with our justice system to try and prevent these types of crimes. Non-supporters argue that the death penalty is inhumane and should be considered murder. People of this malicious caliber must be dealt with in the same way, an eye for an eye. Putting these criminals to death doesn’t solve the crime that they committed, but it helps the victim’s family and friends to feel a sense of justification for what’s happened to them.   Ã‚  Ã‚  Ã‚  Ã‚  Capital Punishment has been part of the criminal justice system since the earliest of times. The earliest historical record that contains evidence of capital punishment is the Babylonian Hammurabi Code. â€Å"It ordered death for crimes as minor as the fraudulent sale of beer. Egyptians could be put to death for disclosing the location of sacred burial sites.† During the time of the code you were put to death for the smallest crimes, which now would be a minor offense or even considered being nothing Today, capital punishment is still apparent in society. People are put to death because of murder or rape. The different types of punishment used are anywhere from hanging to lethal injection. The death penalty is a better deterrent than imprisonment because taking offenders life is more of a severe punishment. By using the death penalty as a type of punishment, it will in the future prevent other criminals from committing similar crimes and eventually make our society a much better place to live. The concept is very simple, the death penalty prevents a murders by putting the fear of death into would be killers. A person is less likely to do something, if he or she thinks that harm will come to him. Another way the death penalty prevent murder, is the fact that if the killer is dead, he will not be able to kill again. As Issac Ehlrich is quoted saying, â€Å"If the execution of a guilty capital murderer deters the murder of one innocent life, the execution is just... ...pen everyday, and many get away with it. Those who do get caught don't stay in a jail cell for the rest of there live. If we could rig our streets of murderers, it could mean a safer place for everyone. Men and women could feel safer jogging or doing errands at night. Single women could feel safer in their homes. Children could feel safe playing in their yards. No executed murderer has ever killed again. BIBLIOGRAPHY 1.Bright, Steven B. â€Å"Judges and the Politics of Death: Deciding Between the Bill of Rights and the Next Election in Capital Cases.† Boston University Law Review 75 (1995) 2.Connors, Edward, www.clarkprosecutor.org/html/death/row/dye.htm 3.Flanders, Stephen A. Capital Punishment. New York, NY: Facts on File, 1991. 4.Long, Robert Emmet. Criminal Sentencing. New York, NY: H.W. Company, 1995. 5.Nathanson S. 1987 An eye for an eye Totowa: Rowman and littlefield 6.Robinson, Bryan, www.abcnews.go.com/sections/us/DailyNews/mcveigh001228.html 7.Tabak, Ronald J. â€Å"Report: Ineffective Assistance of Counsel and Lack of Due Process in Death Penalty Cases.† Human Rights 22.Winter (1995) 8.Zondervan Bible Publishers, The Holy Bible, pg. 12 Genesis 9:6

An audience’s responce to Hedda gabler Essay

Hedda Gabler is a dramatic, exciting, confusing and at times unpleasant character, who is frustrated by a lack a freedom where she cannot be the wild and unstable free spirit that she wishes and this shines through throughout the play. From this frustration comes immense boredom which is in her case very deadly. She embodies some of the typical Aristotelian qualities of a tragic protagonist but Ibsen has put a strange twist on it. For example she is a woman of fortune. It has been made clear in the book that she was born into this high class lifestyle and has this fortune by no endeavour of her own. Therefore, by being placed at the top of the hierarchy, she has further to fall and there is more at risk than the average person. However, she is not really someone that people can identify or can have sympathy for, as neither generous nor courageous. Also, as is common her fatal flaw is her snobbery or pride. However, Aristotle’s notion of hamarita states that it is a ‘ matter of action’ not the character themselves. I don’t believe this applies her and agree with the 20th century interpretation. This is not brought about by the unfortunate circumstances more than the character themselves. This applies very much to Hedda as her ‘conflicted individual moral psychology which brings about the opposite of what the character intends’. The Norwegian playwright, Henrik Ibsen was very specific about the time when he set Hedda Gabler. The late 19th century was a time where woman were secluded and deluded into an oppressive and subjugate lifestyle. Ibsen puts Hedda in this male dominated were she challenges the conventional middle class bourgeois housewife by acting in a dictating and manly way witch were to shock the 19th century audience at this truly outrageous and outspoken character. The audience can therefore not identify with Hedda because in more ways than one she brings about her own demise. The local newspapers and media were disgraced; such as the daily telegraph which said ‘What a horrible story! What a hideous play! †¦ The play is simply a bad escape of moral sewage-gas’ Describing Hedda’s feelings as ‘the foulest passions in humanity’. This shows that the most tragic thing to me is that there are people her in this world. The play is started off with the stage layout, witch Ibsen perceptibly and carefully layout, giving a very bourgeois atmosphere each object has a lot of meaning to show the tragic nature of the play and Hedda. For example there are a lot of dark and dull colours hinting to things; such as saying ‘autumn colours’. Ibsen is using pathetic fallacy to show Hedda’s state of mind. Autumn is a time were everything around us is dying, dead leaves on the floor and animals hibernating. A time were there seems to be a deafening silence in the air following the summer which is usually buzzing with life. This could mean that maybe Hedda has passed the summer time in her life. A time when she was herself bloom perhaps and a time when she was also buzzing with colourful life. It is mentioned that Hedda used to go to parties and be a socialite. Then we see her state of mind at the present which is autumn. This already sets the scene of this play as pessimistic and cold. This is unusual for Ibsen’s targeted audience as they were used to cheerful and uplifting entertainment. Something to bewitch them into thinking their lifestyle was perfect as it was, which Hedda Gabler does not do in the slightest. Another thing that might have stunned the audience is Hedda’s awkwardness towards Miss Tesman and Mrs Elvsted. At a time were woman only socialized with woman it is interesting to see how she treats her fellow females in such a horrible manner. This is shown towards the beginning of Act1 were she call’s Miss Tesman’s hat to be servants hat. As Miss Tesman is Mr Tesman’s mother figure she should also traditionally be Hedda’s too, so by disrespecting like that would cause the audience to empathise with Miss Tesman and detest Hedda and her behaviour. Hedda also has a very unusual characteristics she presented by Ibsen in a very masculine way. By doing this she is emasculating George Tesman. To begin with he does this himself with Mrs Tesman, the keyword for the first is claustrophobic for Hedda; witch, with me, causes some sympathy for Hedda. With a combination of the childish nicknames (like Georgie and aunty juju) and the dreaded flowers make it as much cringe worthy to the audience as it was to Hedda, which is shown when they leave when The most prominent way that this is done is through the pistols, General Gabler’s pistols.

Philosophy of Education Essay

The philosophy of education can be defined as a belief/thought/theory on the ways which can be used in the process of education and also the importance of education. This defines how children are to be educated as well as the purpose that education plays in the society. There is a necessity of philosophy which can be termed as the same as the need for a plan in life or even as a way in which to find a destination in life. The major source of the philosophy in education is the mixture or combination of material which has been read or studied on the thoughts of other people which can be termed as idealism or rationalism and also the personal experiences which can be grossly defined as direct and also indirect realism of empiricism(Carr, 2003). In a period of time there have been a lot of changes in technology as compared to the philosophy of education. Online courses have been made a reality through the advent of the internet and the computers. Creation of a learning community which is effective has a major requirement that the supposed learners do share the knowledge that they have and also their suggestions and thoughts so that the process of interaction with the fellow learners and their respective instructors is of importance. At the same time these processes should contribute to the readings and also to the assignments. I believe that education is truly a major factor in promoting the evolution of not just an individual but the society as a whole. This paper presents the role education plays as well as my personal views on this concept. With the philosophy of Neo-Thomism and Locke, Rousseau being my greatest inspirations as a teacher, the paper further explains these two concepts. It clearly brings out my role as a teacher, my vision for how schools should be in terms of curriculums, instructions as well as assessments. The role of a student has also been defined. Towards the end of the paper, the paper presents intervention measures that would be most effective in dealing with drug, tobacco and alcohol use and abuse and with teen pregnancies as two risk factors among the young students. The paper is written out of my own experience as a seventh grade science teacher. It contains my personal views and possible actions. Classic Educational Philosophies and Philosophers Educators draw their motivation from different philosophies or philosophers of education. My closest match for me has always been the philosophy of Neo Thomism by Jacques Maritain and Etienne Gilson as well as that of one great philosopher called Locke, Rousseau. Neo Thomism goes against modern philosophy and philosophical systems. The philosophy calls for the use of principles used to build philosophy. According to Gilson, this principles are very important are important necessities during philosophical inquiries and orientations. Rousseau called for an educational system that exposed a child into particular environment and allowing the students to learn form the situations within that environment. Students should learn from their surroundings and from the happenings in the society, this way they will have the capacity and skills to solve any situation and day to day occurrences. This is in line with my goal and objective of bringing up students into mature adults who can fearlessly and strongly face the every day hassles of the world and develop workable solutions in life be it at work, in their personal, social or emotional lives. Role as a Teacher My personal role and goal as a teacher is to ensure that children enjoy learning and completely deal with the every day perception that school is boring. It is with this in mind that I always incorporate fun in learning, engaging in out door activities that will further promote understanding of what is learnt in class. Education should aim at creating a will to learn more. Vision for Schools It is important that schools always work towards bringing out individuals successful students not just academically and out of high grades but also socially, emotionally and psychologically. Education should teach students on how to successfully deal with the day to day situations of life, it should teach us how to find solutions to various challenges (Gutek,1997). School curriculums should aim at bringing out the best of what is education is meant to bring. It should be a curriculum where students can learn to make use of the day to day happenings and innovations. I personally find the West Australian’s recently implemented outcome- based curriculum whereby a the curriculum is planned on the basis of what outcomes the teacher wants to achieve rather than on particular contents that have to be taught(Bloodworth, 2002). This curriculum also has its negative side mainly due to its difficulty in promoting uniformity in education quality. Incorporating the two approaches , the outcome based and the content based, as well as the use of the internet is a one way through which quality workable curriculums can be developed (Clabaugh & Rozycki, 1990). One suitable way of assessing what the students have learned is holding a question answer session after each lesson. Success rate will in this case be rated by the student’s ability to answer questions. The participation of each student should be a major consideration. Role of the Students Generally, seventh grade students have been found to divert their interests from learning to other issues such as fan and socialization. It is important to have these students have the inner drive to learn and achieve success. The best of achieving this is creating a situation whereby students can positively learn from their peers through class discussions, interaction and active engagements in class projects as well as presentations. Risk Factors Young children are faced with a number of risk factors likely to expose them to numerous problems in their lives and to affect their education. As an experienced teacher who has taught seventh grade students for over five years now, I have learnt to deal with these risks and have specifically dealt with teenage pregnancies and with the abuse of alcohol and drugs. In a situation where I have a student with these two risk factors in my class there are various interventions that I would undertake to deal with these problems. My first action would be to create a foundation at which the student can trust and confide in me. My listening skills should be of importance at this point. I will also ensure that the child does not feel discriminated and out of place neither is she the only person who has been in similar a situation. The views, desires and ideas of the student will enable me to identify the necessary steps to take with the need to make her realize the need to positively change. Introducing this student to other young persons who are going through the same problem as she is would be an effective way of positively encouraging her. The group will give her the chance to open up, give her a sense of belonging, hope and will to change. Learning from the experiences of others, both peers and older people, could be a workable intervention. Students and young people need to know on the various other ways through which they can have fun without necessarily having to engage in sexual activities or drug use (Zygon, 1985). The involvement of parents is also very essential. The parents need to know the positive role they should play in ensuring that the child is able to deal with the situation. One way through which these interventions can be implemented is through professional counseling and guidance for both the student and the parents or guardians. A counselor will effectively be able to communicate with them, get to the root causes of the problem and in turn develop workable solutions. Rehabilitation of the student as a way of dealing with alcohol and drug abuse is another sure way of enhancing positive change and ability to deal with the problem. In each of these cases, the student should be let to interact with other peers going through the same situations. Learning from the existing happenings in the society and from the experiences of others will be an effective form of intervention. Conclusion The philosophy of education acts as a personal guide for every teacher. It helps in defining ones goal as a teacher, outcomes or results desired and ways of achieving these outcomes. A philosophy basically acts as a basis to promoting the development of a child in school. It defines the role of both the teacher and student. Educational philosophies are therefore effective means of promoting quality education with purpose of education being clearly defined. A teacher with a philosophy will not only be able to provide quality education for his students but to also effectively deal with the various risk factors that students may be going through. , a teacher should be able to build the child physically, mentally, socially and emotionally. It should train them on how to deal with the day to day situation and to find solutions to the various problems they may come across not just as students but also as adults. Education gives a basis for the future. This can only be achieved if the students are allowed to learn through the everyday happenings and situations in the society. References Bloodworth R. (2002) â€Å"Methods of and Curricula for Institutionally Implementing and Sustaining Education†. Educational Philosophy and Change, 2(1): 234 Carr, D. (2003) Making Sense of Education: An Introduction to the Philosophy and Theory of Education and Teaching. London: RoutledgeFalmer. Clabaugh, G. & Rozycki, E. (1990). Understanding schools: The foundations of education. New York: Harper & Row. Gutek, G. (1997) Philosophical and Ideological Perspectives on Education. Needham Heights, MA: Allyn & Bacon. Zygon, K. (1985) â€Å"Zygon: Imaging the Future: New Visions and New Responsibilities†. JOP, 20, (3):65.

Agriculture and Industrialisation

The topic of agriculture and its role in industrial and urban development has long been studied by economic theoreticians. According to Nam, Dang and Hainsworth (2000), there are three important theoretical schools that have been particularly influential after World War II, and which differ considerably in the ways by which each presents the relationship between agriculture and industry, in regards to the process of industrialisation.These are: â€Å"the role of agriculture in industrialisation†, â€Å"‘big leap’ into industrialisation and urbanisation†, and â€Å"harmonious links in the development process† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).In 1965, John Mellor and Bruce Johnston reported that a successful agricultural sector is an important element in the industrial development and rapid growth rate of a nation’s economy. According to Johnston and Mellor, the five key roles of agriculture are: ·Ã¢â‚¬Å"to supply cheap foodstuffs and raw materials for the urban/industrial sector†; ·Ã¢â‚¬Å"to export farm products to earn foreign exchange which could be used to finance technological and material imports for urban and industrial development†; ·Ã¢â‚¬Å"to release labour to provide the work force for the industrial sector†; ·Ã¢â‚¬Å"to expand the domestic market for industrial products†; and ·Ã¢â‚¬Å"to increase domestic savings to be used to finance industrial expansion† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).Also in 1965, Simon Kuznets verified the role of agriculture in industrialisation by way of commercial transactions.According to Kuznets, the agricultural sector supplies other sectors within and outside the country with products such as â€Å"foodstuffs, industrial raw materials, labour, capital, and markets† that are necessary for industrialisation (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).But despite the fact that these authors emphasised the importance of agriculture, their hypotheses also highlighted the need for a restructuring of the national economy, decreasing the share of the agricultural sector in the GDP (gross domestic product) and in the work force, and boosting the industrial sectors.Developmental strategies were usually geared towards the maximum utilisation of agricultural resources to augment industrialisation and urban expansion. In the matter of utilising agriculture to support industrialisation, the existing theories were unable to provide insight into how this can be made possible.La Grande Encyclopedie Francaise stated in 1986 that â€Å"The industrial revolution is accompanied by a general urbanisation and the gradual death of rural civilisation† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).In 1992, Hainworth observed that the conventional economic theories of the West, as established from the development of the UK and other European nations as well as the rapid industrialisation of North America, often places the agricultural sector in the position of â€Å"Cinderella† or slave to the indulgent â€Å"ugly stepsister† demands of industrialisation.In W.W. Rostow’s The Stages of Economic Growth, the author affirms that Western countries have achieved such advanced stages of development that their experience should be emulated by other countries.According to Rostow, the growth of an agricultural sector in an industrialising setting should be carried out concurrently based on four approaches: â€Å"economic, spatial, sociopolitical, and cultural – industrialisation, urbanisation, internationalization, and Westernisation†   (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).Somewhat akin to this viewpoint are the opinions of several Western theorists in A Future for European Agriculture. Their theories tended to downplay the role of agriculture in industrialisation. According to them, the agricultural sector in Europe is primarily geared only towards the production of food.Thus, on the road to industrialisation, the only way to preserve economic growth is to considerably trim down the agricultural work force. As a rule, an impartial cutback on the agricultural work force and an augmenting of the industrial and urban-services labour force are expected trends in countries undergoing the process of industrialisation.Nevertheless, it is also important to remember the aforementioned key roles of agriculture. Another vital aspect not to be forgotten is that a country cannot simply make a â€Å"big leap† from being primarily agricultural into instantly becoming industrialised.There are stages between the two that simply cannot be bypassed, as evidenced by the experiences of developing countries in Latin America, Asia, and Afric a. Owing to lack of consideration for the agricultural sectors, there have been instances where the negative ramifications of rapid industrialisation have been felt in some countries.In certain African, Asian, and Latin American nations, the consequences of making a â€Å"leap† towards industrialisation have included widespread shortages in foodstuffs, sudden migrations into urban centres that have led to poverty and overpopulation, and abrupt scarcities in the necessary products for industrialisation.British economist E.F. Schumacher, in his 1973 publication Small is Beautiful, stated that for true economic development to be attained, â€Å"an entirely new system of thought is needed, a system based on attention to people, and not primarily attention to goods† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).He postulated that sufficient attention on the agricultural sector must be paid, especially in developing countries where th e majority of the economy is dependent on agriculture and where the bulk of the work force is in the agricultural profession.

Creative ownership, rights, personal ethics Essay

Creative ownership pertains to the right of an individual to possess his creative works such as discoveries, know-how, art works and writings In such, creative works are subjected to intellectual property rights wherein the creators or the owners are granted the rights to reproduce, modify or make an adaptation of his work, display or perform publicly and distribute either by sale or donation. As the right owner, full credit will be given to him for his work allowing the general public to access his work. However, to maintain the balance, time limits are set on the creator’s control over a particular work. Levels of human intellectual activity, innovativeness and effort to produce creative works vary amongst individual and define the quality and depth of the creative works. It is but ethical to commend and attribute the creator of his personal portrayal and output. It will encourage the creators and authors to do more of the creative works and further develop their crafts. Although the copyright owner can sell the rights, he has the moral right to be cited as the original author, the right to object to distortion or defacement and the right to object to be named as the author of mutilated copy. Although the U. S. Intellectual Property Law keep on modifying especially to the number of years the creator have a full control of his creative work and the cost of the patent or right, it generally aims to protect the right of the creator and writer from piracy and false claims. Consequently, the benefits and the rights to own and sell the creative works awarded to him will be on his control and discretion. At that, proper acknowledgement and credit will be given to him coupled with the creator’s prestige and satisfaction which will contribute to his fulfillment. REFERENCES: http://web. mit. edu/tlo/www/community/guide1. html. Guide to the Ownership, Distribution and Commercial Development of M. I. T. Technology. Massachusetts Institute of Technology Five Cambridge Center, Kendall Square Madhavan, Mahesh. Intellectual Property Rights (Primer). JISC Legal. 2006 www. law. duke. edu/journals/dltr/articles/2005dltr0012. html

Final Marketing Plan Essay Example | Topics and Well Written Essays - 2500 words

Final Marketing Plan - Essay Example The varied forms of telemedicines include the combination of audio, videophone, imaging, and health informatics data from one particular location to another. The main crux of telemedicine would be to cater to the needs and requirements of the patients living in isolated communities and do not have financial means of purchasing the products. These also come with additional devices along with medical support and other forms of health care devices. The study will deal with the launch of a fictional medical robot which is a form of telemedicine and will help in solving varied complex health care problems. The author of the study will include the marketing activities involved in the initiation of the launch of the medical robot device. Finally, the study will conclude with the various Customer Relationship Management techniques used by the management to penetrate further into the target market. Objectives &Mission Statement The mission of the company would be to offer state of the art tel emedicine facilities, which would provide the patients certain clinical advantages that other medical companies cannot provide. The objectives of the company would be to offer state of the art medical facilities’ and devices, which have the potentially of garnering attention from the patients and customers. The health report provided by these medical devices would not provide a medial description of the patient but also an in depth analysis of the precautions to be taken by the patients. In short, the main objective of the healthy robot would be to disseminate information about the timely prevention measures to be undertaken by the patient. Target Market Since, the main objective of the healthy robot would be to test and detect the current health state of the customers the primary target population would be the patients suffering from chronic diseases. Secondly, the target population would also include the customers, who are extremely health conscious and would want the robot to keep a constant check on their health situation. Thirdly, it would also include the customers, who want to purchase the telemedicinal product for gifting purposes. The targeting population has been decided by taking an estimated population of the diabetic patients in the United States of America (USA). Market for Telemedicinal Products Telemedicinal product would include varied segments which can be categorized into tele-health, telemedicine, video and mobile health services (Cravens, 2010). The telemedicine market is very mature and has provided clinical care with the help of advanced telemonitoring and tele health systems. The telemedicine market has been worth valuation of $2.9 billion (Transparency Market Research, 2012) The tele health phone system is more advanced than any other health systems and presently it is expected to reach market valuation of $2440 million during the tenure 2012 to 2018 (Transparency Market Research, 2012) Thus, keeping in mind the present market d ynamics and the need of tele medicinal products among the growing patients, the manufactures